Keys to digital marketing success
Digital marketing is internet-based all-encompassing advertising. Internet base such as Social media, websites, blogs, emails, web applications, mobile applications, online display advertising, and other internet bases that involves electronic devices.
Internet-based mediums are the keys to any successful marketing, with the world fast growing into digitalization many companies and organizations have look beyond the manual ways of marketing because 59 percent of the global population uses the internet which makes digital marketing key to a successful business.
We are focusing on the keys to online marketing. Everyone dreams to be successful in digital marketing with little work forgetting that the challenges are much so we have to learn new things daily for us to run successful businesses. The first key to successful Digital marketing is the web design
Web design: It’s referring to the user experience aspects of website development rather than software development. Customers don’t consider the features on the website at first view; all they care about is the look and its clarity.
The design is the core of Customer interaction, if the design looks poor; customers won’t take such a website seriously because nobody wants to lose it hard to earn money to an Unprofessional company that can’t even deliver its best on the web design. Poor web design leads to poor marketing.
We encourage you to spend more time and recourses on the web design, you cannot go for contract negotiation with ordinal shorts and a t-shirt nobody would take you seriously, that is how it looks when your website has a poor design, design is the look.
One other aspect is the clarity of the website, it should be easy to navigate, a customer would not spend hours looking for information, and no one has that kind of time.
SEO: It’s also called Search Engine Optimization, which is the process of growing the quantity and quality of traffic to your website through organic search engine results. This key is as important as the website, without SEO you can never grow on the internet, Mark my word, I repeat, WITHOUT SEO YOU CAN NEVER GROW ON THE INTERNET.
Your website can look beautiful on design and features but without SEO your content might not be seen by a potential customer online, Search engines have to index your site and position it for a potential customer to view.
SEO consists of so many things than you can imagine, your website has to be indexed, needs sitemap, metatag, and many more.
You might be smart to fix some but not all. You need an expert to help in doing your website SEO, you need it to grow organic traffic to your website to increase your visitors. You need SEO to be a successful digital marketer. It makes it possible for a search engine to index your website and potential customer to find you.
Web Analytics: Web analytics is the collection, analysis, and reporting of website data for business or other purposes. The main purpose is for improvement and driving in more traffic. You are doing this to enable you to know the success and failure of your set goals and how to improve on them and re-strategic your set goal. You have to know what you have achieved and understand the challenges your company has and looking for ways to solve any problem found after the web analytics is done. It’s only an unserious company that would neglect web analytics. It’s very important in digital marketing.
Landing pages: This is the process of channeling your visitor to a particular website and turning them into a customer; it is also an important term and concept for inbound marketing. You need it to grow your business, it can be in the form of an offer or a thank you page, and I remembered vividly when an online payment system offered me bonus payment on creating an account. I do not waste any time following the lead to the website to claim my offer, on following the lead; I did create an account and start using the services. It’s so effective in digital marketing that you don’t need to ignore it.
PPC: Pay-Per-Click (PPC) is a model of digital marketing used to drive in traffic, by which advertiser pays the publisher a fee each time one of their ads is clicked. It’s an inorganic way to buy visitors to your site. Search engine advertising is one of the most popular forms of PPC. Some companies can send an email or offer to ask you to use their PPC with a $100 bonus, it’s funny, and you will say I love free stuff but cannot throw away my face when something good awaits me, I did try it and it was awesome. You pay per click and get the needed leads to your site. But honestly speaking, it’s so expensive and I have to run. Try it for effectiveness.
Social media marketing: Social media marketing is the use of social media platforms to connect with your audience and promote products and services, and drive website traffic.
Social media activities include posting text, image, and video uploads and other rich content that drive audience engagement, most marketer usually makes use of social media, it has a large audience and more than half the world population uses social media platform like Facebook, Instagram, Twitter, Youtube and so on. They are designed in such a way that their sponsored ad is unique and effective. It’s a good key to online marketing tools to use.
Email marketing: It’s the act of sending commercial messages via email to promote a business's products and services. it can also be used to develop relationships with potential customers or clients. Email marketing can make the customers on your email list aware of new products, discounts, and other services.
Marketing emails usually contain a call-to-action message that generates sales or brings traffic to specific pages of your site. You should learn to keep your clients busy by giving them up-to-date information about your company. It’s a great digital marketing tool.
Display Ads: display ads, also known as banner ads which are flash ads that use flash designs to attract potential customers and clients. it’s a form of online paid advertising that displays messages visually using logos, text videos, animations, photographs, and many more.
It’s very effective in digital marketing and its use by mostly all big and small companies.
These ads increase brand awareness and engage or re-engage visitors to your business. It’s commonly used today by so many digital marketers and it's one of the best digital marketing keys available today.
Content Marketing: Content marketing is a digital marketing key focused on creating and distributing valuable, consistent, and relevant online content (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services by driving organic website traffic and increase lead generation. Many digital marketers are using it on social media and it’s a beautiful digital marketing key.
Blogging: it’s the act of disseminating information on the World Wide Web that can help develop an online presence, attract leads, and engage with an audience. It’s one of the main keys to digital marketing and its use by so many marketers. It does always bring real leads.
If you don’t have a blog, I think you should think twice, it’s necessary for business growth. It does help your company rank on search engines. It would share information about a given topic and become an expert in that industry. It attracts visitors to your site and turns those visitors into a good lead.